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As food aggregators see older consumers lag in adoption, discounts can help close the gap.By the NumbersData from PYMNTS new exclusive report Connected Dining: Third-Party Restaurant Aggregators Keep the Young and Affluent Engaged, which draws from a survey of nearly 2,300 U.S. consumers conducted in March, finds that price-centric promotions are a key draw for older consumers. Specifically, nearly half 49% of baby boomers and seniors who use aggregators report doing so because the offers and discou stanley cup nts have improved. This share is significantly higher than the 39% of consumers across generations that say the same.The ContextThis finding suggests that there are untapped opportunities for aggregators beyond the youn stanley cup ger demographics they tend to focus their efforts on. For instance,聽Madeline Maguire, senior director of B2B marketing at Grubhub, noted in an interview with PYMNTS how the brand is investing in driving adoption with college students to build long-term loyalty. Acquiring these diners earlier in life and providing a great customer experience 鈥?the better we can do that, the better long-term retention gourde stanley that we see, Maguire said. We want to acquire these diners now, so that when they age out of college, Grubhub is still their delivery provider of choice. Granted, aggregators are doing what they can to offer discounts and more affordable options across generations. For example, DoorDash CEO聽Tony Xu聽told analysts on the companys most recent聽earnings聽call that the com Ojzj With Third-Party Risk, No Corporation Is An Island
In th kubki stanley e race against Amazon, retailers are ramping up their delivery speed, looking to deliver the goods against the famed two-day delivery guarantee that the eCommerce giant has promised its 63 million Prime customers based in the United States.Internet Retailer聽reported that, against a backdrop where Amazon has captured 33 perce stanley cup nt of the online retail share pie, as measured by 2015 data, up from 25 percent in 2012, those competitors are gaining some ground.The outlet said its studies show that, upon tracking shipment speed, order turnarounds and even returns for 30 top online retailers, the past three years have shown marked improvement. The keys lie with building stanley mugs out more distribution centers and stocking merchandise close to heavily populated areas where demand lies. The average delivery time for the 30 retailers tracked shows that complete order fulfillment took four days. Three years ago, that average was eight days 鈥?a big improvement, though admittedly lagging the Amazon two-day guarantee.Marquee names such as Walmart have taken two days off their delivery times in the past two years. Also of note, Best Buy took its time down from nearly seven days in 2014 to three days this year, a sharp decline tied to double-digit percentage growth in web sales and investment in digital efforts, including a more efficient checkout and distribution process. |
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